How to choose the right platform to trade online



How to choose the right platform to trade online

E-commerce is booming today. Minimum costs for Internet sales make them extremely popular. Today, the World Wide Web is sold everything - from food to cars and diamonds. Luck smiles to those who correctly chooses site for commerce and skillfully uses the tools provided by them.

Advantages and disadvantages of Internet sales

The Internet provides an excellent opportunity to make a million each. The profitable sale organized through electronic platforms?

1. You do not have to worry about SEO-Optimization as shopping portals and message boards will do it for you. Thanks to them, your products will appear in the first lines of search engines.

2. Absence of the rent (or buy) the premises of shops and warehouses (when you are acting as an intermediary and to resell the goods).

3. Business Automation reduces personnel costs. No need to pay for services of distributors, working in several retail outlets, online store manager or operator call-center alone will handle a few dozen orders a day.


4. Trading platforms provide a range of additional services, which facilitate communication with customers and help accelerate the conclusion of the transaction: e-mail newsletters, online payment, bulk loading of goods from the price lists, etc...


Along with the advantages should also mention the lack of e-commerce - is the high level of competition.

By posting your offer to sell on a bulletin board, be prepared for the fact that today it would be the 50th in a list of similar propositions. Opening on the basis of one of the trading platforms online store, you know that its priority issue will have to pay separately.

How to choose a trading platform

In deciding on the placement of the offer on one of the trading platforms, consider the following factors:

Choosing need specialized courts. For example, selling the car, look for electronic Dealers, offering to buy souvenirs made by the hands, give preference to the portals that sell handmade goods. In this case, you will be more likely to find a buyer.

Evaluate the traffic to the site. The more potential customers will see your ad, the more likely that the product will be purchased.

Sites rarely give access to your statistics and do not always publish accurate information about the number of visitors. We advise to use the services of independent statistics counters, leading attendance records online resources.

Keep an eye on the competitive environment. If you have already posted the goods to tape ads like yours, be prepared to reduce its price: the buyer makes a choice in favor of a cheaper product with similar characteristics.

Read user reviews, which have already had the opportunity to work with your chosen trading platform. In the opinion of buyers and sellers placed on the shopping portals themselves, pay attention not: moderators carefully filtered negative feedback. Look for reviews on third-party resources - there is the probability of obtaining objective information above.

there are so many e-commerce sites on the expanses of the Russian Internet. To review, we have selected the most famous of them, which boast high traffic and an impressive list of services that facilitate the management of trade.

Since our readers are representatives of the family business, decided to put the e-commerce to flow, and ordinary citizens who are planning to use the online sales channel from time to time, we have compiled an overview of trading platforms for these two categories of sellers.

In conclusion, we want to give advice: placing the information about sales, carefully read the rules of submission of ads, then the moderators will not be reason to withdraw from the site your offer and it gets in your field of attention of the buyer.