Looking forward to keeping yourself updated about SEO in 2019? Lacking a huge marketing budget so that you can hire an SEO agency? End all your worries here, since we have come up with few crisp tips that can help you get started with SEO yourself. Read on to know more.
- Master the art of keyword research.
Everything does not depend on the assumption. It is wrong to assume that you already know your consumer’s demand. The first and the most important thing in digital marketing is to master the art of keyword research.
Through keyword research, you will be able to get an understanding of the words and phrases your consumers are using to find you online.
Thus, take resort to tools like Übersuggest, SEMrush, Wordtracker to get the best out of keyword research.
Also read, How to do Keyword Research
- Keep a track of your competitors
Competitor analysis is one of the most important things that need to be taken care of. You must note the prominent websites in the search results while looking for the position of your products and services in the search results.
Make sure you consider the below-mentioned pointers.
- Why they are doing well?
- What more they are offering?
- How they are structuring their content?
- How their website is structured?
- What features have they incorporated into their website?
Also, don’t forget to go through their reviews and social media activity. This will give you a high-level of understanding of what their customers feel about them.
- Structure your site well
The above-mentioned pointers will give you an understanding of your consumer’s requirements, the keywords they use to search for those products and services.
Structure your website in such a way so that these search queries can be addressed.
Try to keep a list on paper or spreadsheet of the top, mid-range, and low tier web pages and their targeted keywords. Make sure their targeted keywords are included in your website’s architecture.
Incorporate each high and medium priority keyword from the keyword research into a corresponding page that can be optimized on your site.
- Keep your site well optimized
Now comes the complicated part of the process. Creation of pages. All websites today are responsive to mobile phones. Thus, make sure the pages you create are mobile-friendly.
This phase might require you to outsource some work to professionals if you are not very proficient with technology.
- Create relevant content
You hardly required to start a blog or transform your business into a publishing company by updating content every day. This is not at all something realistic.
However, make sure the content you publish is relevant, well written and crisp so that it can attract users. Also, make sure you don’t forget to update the content at a regular interval. Remember consistency is the key to success.
- Understand how to operate Google Analytics
Google Analytics plays a very big role in digital marketing. However, if you are not aware of its operation then it would be impossible for you to optimize it.
Right? Thus, first, go through a few articles on Google Analytics so that you can have a basic understanding of the same.
- Research and read
Online research will give you a good amount of knowledge about SEO. you can read blogs on SEO guide, SEO beginner’s guide and so on. You will get many such blogs online.
If you are still having a feeling that doing SEO yourself isn’t your cup of tea. Then, turn to a reliable SEO agency in Bangalore for help.
The term reliable encompasses many things and can’t be found easily. Thus, make sure you do your bit of research before jumping into a conclusion. Be wise and act wiser.